💬 Making Sense of Feedback: What It Means – and What to Do About It
Your home is on the market. Viewings have started. Maybe you’ve had a few comments – or maybe it’s been suspiciously quiet. Either way, you’re starting to wonder: What does it all mean?
At Moreland, we know this is one of the most emotionally charged parts of selling – waiting for feedback. That’s why we’re here to help you interpret what’s coming in (or not coming in) and guide you through your next best move.
😕 Don’t Panic: When Feedback Is Mixed
You might hear things like:
“Lovely space, but we weren’t keen on the kitchen.”
“Great location, just not quite right for us.”
“It’s on our shortlist, but we’re still looking.”
Mixed feedback is completely normal. It doesn't mean there's something "wrong" with your home — it just means buyers are comparing. In fact, the same thing happens with nearly every property on the market.
Here's how we approach mixed feedback:
1. We look for patterns.
One person disliking your bathroom tiles is personal taste. But if five people say the same thing about the lack of natural light in the living room, that’s a pattern we can work with.
2. We separate deal-breakers from distractions.
Sometimes buyers mention things that are emotional rather than practical. They may feel uncertain but not be able to articulate why. We help decode that.
3. We adjust the strategy if needed.
If feedback indicates something specific is holding your sale back (e.g. price sensitivity, photos, or presentation), we’ll suggest a targeted change — not a panic overhaul.
🔇 Decoding Silence: When You Haven’t Heard Much Yet
What if you haven’t had viewings at all… or you have, but no feedback is coming through? Silence can be even more unnerving than mixed messages.
Let’s explore what it could mean — and what we do about it.
📉 1. There’s Low Market Activity in Your Segment
Sometimes it’s not your home — it’s just that your type of property isn’t getting much attention that week. Market traffic can vary due to holidays, weather, interest rates, and school schedules.
✅ What we do: We track portal data, listing views, and local market trends. If traffic is low across the board, we hold steady and review timing.
📸 2. Your Listing Isn’t Grabbing Attention
Buyers often scroll through dozens of listings at a time. If the main image or headline doesn’t stand out, your home might be overlooked – even if it’s beautiful inside.
✅ What we do: We review your online presence and suggest changes — from refreshing images and descriptions, to tweaking portal placements or social media promotions.
💰 3. Price Perception Could Be a Factor
Buyers may be interested but silently comparing your home against others that feel like “better value.” Most won’t openly say “it feels overpriced” – they’ll just not book a viewing.
✅ What we do: We analyse comparable listings, look at click-to-enquiry ratios, and talk to buyers directly. If price is a barrier, we’ll talk strategy (which doesn’t always mean a reduction).
🕵️ 4. Buyers Are Observing Before Acting
Especially in higher-value markets or slower-moving conditions, buyers often wait, revisit, or view several homes before making a decision. No news doesn’t always mean bad news.
✅ What we do: We follow up with every viewer, check interest levels, and keep nurturing those buyers who might come back around.
📣 What We Need From You
The selling process works best when we’re in it together. If you're feeling unsure, we encourage you to:
Ask questions – there’s no such thing as a silly one.
Stay open-minded – small changes can have a big impact.
Trust the process – behind the scenes, we’re tracking every stat, call, and click.
👋 Final Thought
Mixed feedback or radio silence can feel frustrating — but it’s all part of the journey. Every home has its perfect buyer. Our job at Moreland is to listen, analyse, adapt, and guide you to that match with clarity and confidence.
If you're unsure about how your listing is performing or want to explore ways to generate more interest, we’re just a phone call away.
Let’s keep the conversation moving — together.