Once your property is live on the market, it's natural to want to hear about as many viewings as possible — but more viewings don't always mean more progress. Here’s what really goes on behind the curtain — and how it protects your time, energy, and peace of mind.
At Moreland, we know your time (and your home) is valuable. That’s why we work hard behind the scenes to screen buyers carefully, ensuring that those coming through your door are not only serious, but suitable.
đź‘€ Not All Buyers Are Equal
When your home hits the portals, it starts attracting attention — and that’s what we want. But not every enquiry is worth your time.
Buyers fall into a few broad categories:
Serious & ready to proceed
Interested but not yet prepared
Browsing or “just looking”
Unqualified or speculative
Our job is to filter for the first group, and gently park or nurture the rest — without wasting your time on tyre-kickers.
📞 Step 1: Qualifying Enquiries
Every time a buyer contacts us, we don’t just book a viewing on the spot. We ask the right questions first.
Here’s what we typically ask:
Are you currently on the market, or under offer?
Do you have a mortgage agreement in principle?
Are you a cash buyer?
What’s your timeline for moving?
Have you viewed other properties in the area?
What attracted you to this specific home?
This helps us understand their position, their motivation, and whether they’re a good match for your property.
đź“‹ Step 2: Verifying Buying Position
It’s easy to say “we’re ready to move” — but we dig deeper.
We ask for evidence such as:
A mortgage Agreement in Principle (AIP)
Proof of funds if cash
Sale status of their own home
Details of chain (if any)
This gives us a clear picture of how proceedable they are. It also means when you get an offer, you’re not left wondering if the buyer can actually follow through.
đź§ Step 3: Matching Buyer Needs to Your Property
We’re not just interested in whether they can buy — we also want to know if they should be buying your home.
So we explore:
What type of home they’re looking for
Whether your property fits their lifestyle (schools, commute, layout)
If they’ve viewed similar homes recently
What stage they’re at emotionally (e.g. casual vs committed)
This allows us to ensure viewings are purposeful — and that your home stands out as a real contender, not just another stop on a weekend tour.
🚪 Step 4: Coordinating Smart Viewings
Once we’ve qualified a buyer, we arrange viewings that work for everyone. But we’re also strategic in how we space viewings, follow up, and guide buyers.
Behind the scenes, we’re:
Briefing viewers beforehand
Highlighting key features they care about
Following up promptly for feedback
Filtering out those who aren’t a good fit
This means fewer repeat clean-ups and less emotional fatigue for you — and more meaningful feedback and momentum in your sale.
đź’¬ Why This Matters to You
When you’re selling, it’s easy to feel out of the loop — especially if it seems like “not much is happening.” But rest assured: our team is working constantly behind the scenes to:
✔️ Protect your time
✔️ Minimise disruption to your routine
✔️ Maximise the quality of viewings
✔️ Reduce the risk of deals falling through later
đź‘‹ Final Thought
At Moreland, we don’t just open doors — we open them for the right people. Our job is to create the smoothest, most efficient, and most successful sale possible for you. And that starts with smart buyer screening from day one.
Want to know more about how we’re vetting buyers for your property? Just ask — we’re always here to keep you fully informed.